- Play on Land
- Play at Sea
- Meet & Celebrate
- Yachtsmen & Marina
- Explore More
- Online Shop
A shop full of finds that embody the Caribbean spirit (and can be easily tucked into your luggage).
When Bernice and her sister-in-law Zelma opened The Reeftique in 1973, the seaside shop offered an eclectic collection of fashion, accessories and collectibles she found during her travels through the Caribbean. Today, Reeftique continues that tradition of cleverly curating unique apparel, accessories, and gifts that denote a sense of place.
Alongside these global finds, you also can outfit yourself in Bitter End’s own line of lifestyle basics. Classic polos, iconic hats, and a wealth of beach and sail gear all feature Bitter End’s iconic cleat, so that no matter where you travel, you’ll take the spirit of BEYC with you.SHOP ONLINE
Don’t worry, be happy. We launched an online shop so you can have the Bitter End spirit sent straight to your door. We’re stocked with the highest-quality goods to outfit your boat, your home, and your seafaring family. All of our wares are custom-made by us (and a selection of top-notch pals) to be enjoyed by anyone who carries the spirit of adventure, a love for the sea, and the warm welcome of the Caribbean in their veins.